Pet Differently: Discover the Difference

Pet Differently

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Pet Care Industry

An Amazing Opportunity

Pet grooming has nearly doubled over the past decade. Rising pet ownership has driven the demand for pet grooming, boarding, training, and walking to an all-time high.


Key External Drivers

The industry has proven to be somewhat immune to economic downturns. Although consumers decreased spending on the majority of their own goods and services during the recession, fewer consumers cut back on pet service expenses.

Changing consumer attitudes toward pets has driven growth. Pet owners now treat their pets like family members. This humanization of pets has led to increased demand for pet services. According to the U.S. Pet Ownership and Demographic Sourcebook, more than 60% of pet owners think of their pets as family members.

Industry Lifecycle

The pet grooming industry is in the growing phase of its lifecycle. In 2019, 40% of revenue came from pet owners aged 30 to 49. People in this age group also have the highest percentage of pet ownership and one of the highest annual expenditures for their pets ($495.50).*

*IBISWorld Industry Report 81291: Pet Grooming & Boarding in the US – June 2019

Next Steps

Thank you for your interest in Salty Dawg Pet Salon! We’re excited that you have considered our brand as a business opportunity.

Wondering what we look for in a Salty Dawg franchisee? While dog-related experience is not required, the ideal candidate should have an entrepreneurial spirit as well as sales, marketing, and/or retail experience.

If you meet the financial investment criteria, have transferable skillsets and experience, and are interested in proceeding to next steps, please apply now. One of our Franchise Development Representatives will reach out to you within 24 hours to discuss your goals and help you determine if we are a good fit for you.

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Rethinking Pet Grooming

When people visit a salon, they expect a great haircut, style, and service, and they also expect an experience. Why should your pet be any different?

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